Programme and Project Management Essay Example | Topics and Well Written Essays - 5000 words

Programme and Project solicitude - Essay ExampleThis paper is aimed at developing a comprehensive downstairsstanding of the concepts of strategic throw away management and its roles in the modern undertaking management context. The paper presents a review of various studies in order to incorporate a precise and detailed study of strategic project management under the literature review segment. It moves forward to analyze a case in an organisational context of engross and application of strategic project management so as to align the theory better with the recitation and gain practical insights into the theoretical study. The second part is a case study of strategic project management implementation in respect to Marathon Oil Company. The case tries to understand factors responsible for mastery of the communication and brand building project adopted by the company, thereby connecting the theory with practicality.According to Callahan and suffer (2004), Strategic Project Manage ment is the appropriate and fitting use of all kinds of project management tools, acquaintance and skills, that these deliverables of the project contribute towards company goals and strategic company objectives in a manner that can be easily measured. SPM or Strategic Project Management also takes into account the manner of companys business and allows scope for undertaking fewer risks so as to gain significant payoffs. However, apart from this, the intimately important aspect of SPM is that senior leadership has to be involved in selection, definition and prioritization of projects that are undertaken in a company. Hence, strategic project management can be further defined as the work out of making selections, measuring and managing outcomes of a project, which in turn ensures optimal outcome of a project. All projects that are undertaken by a company to meet a designated set of criteria are established by organizational leadership, which together makes sure that they are well -aligned with the strategic organizational