Effectiveness of Online Advertising - 6110 Words

PROJECT STUDY ON EFFECTIVENESS OF ONLINE ADVERTISING [pic][pic] Submitted By Aashima Malik ACKNOWLEDGEMENT I would like to take this opportunity to thank all the people who have helped me in the fulfillment of this project study. First and foremost I would like to extend my sincere thanks to Mr. Nitin Mantri, my mentor, whose guidance and supervision helped me fulfill my individual research paper. His contribution has been immeasurable. I would also like to thank my friends who were extremely supportive throughout this period – I cannot thank everyone enough. MENTOR’S INTERFACE I, Nitin Mantri, certify that Aashima Malik, student of Advertising Public Relations 2009-2010 has completed her Individual Research paper on†¦show more content†¦Online advertising as a medium is emerging and holds a promising future for brands to build consumer relationships as these advertisements act as a reminder as well as a channel of sales. Online Advertising provides brands with the opportunity to exist alongside their competition and yet be relevant. Presently BFSI and IT sectors are the major investors in online advertising as their target audience (corporate) is present online most of the time. So, internet acts as a medium of influencing the target consumer as well as a channel of sales for them. But FMCG sectors are also catching up. Because of the advent of social networking sites like Facebook, Orkut and Twitter, it has become easier for FMCG brands to advertise online as these advertisements act as a reminder for the consumers and directs the interested con sumers to the main sites. This helps them in building their brand image as well as the consumer database as it gives them the opportunity to interact with the consumers and get feedback. The most important feature of Online Advertising is that is measurable i.e. consumer reactions can be monitored. This feature of online advertising makes it an efficient medium for advertising as results can be easily monitored. The major limitation to this medium is the low broadband penetration in the country and although the internet user base is on a rise but the ratio when compared to the total population is very low. Thus, Online Advertising isShow MoreRelatedThe Advantages Of Online Advertising1312 Words   |  6 Pages3.1 Advantages of Online Advertisement Better Targeting Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures campaigns only reach highly qualified recipients. (Heindl, 2008) Achieve Specific Campaign Goals Online advertising enable advertisers to achieve specific campaign goals more strategically than traditional media. Advertisers can weigh creative by best performing, limit daily impressions through frequency caps and have better reach control byRead MorePros And Cons Of Online Advertising Critique1126 Words   |  5 PagesOnline Advertising Critique Introduction Online advertising campaign is a new way of product promotion with the development of Internet technology. The main purposes of the online campaign are always for the product promotion and brand marketing. Creative is the most important factor in the advertisement that used to express information. Based on the Ford advertising, the article will attempt to analyze the pros and cons of advertising content. In the first part, the article will analyze the advertisingRead MoreWhy Are Print Advertising Obsolete? Essay1290 Words   |  6 PagesWhy is print advertising obsolete? Nowadays, people get so many different types of advertisement such as a print advertisement, TV, and the Internet from companies. A few examples of print advertising are newspapers, magazines, or the Yellow Pages. Print advertising used to be the best choice for advertising products because it helps customers understand the products clearly and then they share it to others. However, with the development of Internet , print advertising has not had a massive impactRead MoreEnvironmental Scan1557 Words   |  7 PagesIncluded in the assignment is information on how each company creates value and sustains their competitive advantage through business strategies and what measurement guidelines each company uses to verify their strategic effectiveness. Last, the assignment provides the effectiveness of these measurement guidelines. This paper contains the environmental practices of Domino Pizza, Inc. versus Pizza Hut, Inc. Stakeholders, customers, and members of an organization’s board of directors expect executiveRead MoreRelated Local and Foreign Literature and study1400 Words   |  6 Pagestheir products and services as more consumers are going online to research before making purchases. Companies should consider using online advertisements for the products and services they offer as more and more people are using the Internet to research goods they plan to buy before making the purchase. It also states that in the Philippines, the study showed that around 70 percent of consumers first make a research of their purchases online even if they purchase offline. This trend shows the potentialRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 Pagesaffect the effectiveness of social media advertising from three angles: advertising type, advertising literacy, and social tie strength from the perspective social psychology. This study randomly assigns participants in to eight groups. The study finds out that interactive advertising has greater communication effectiveness, tie strength is critical for the effect of advertising on consumers’ attitude, and also advertising literacy has a negative influence on advertising effectiveness. 43. SzmiginRead MoreDigital Marketing : The Utilization Of Electronic Media Essay1423 Words   |  6 Pagespresented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques. Keywords: Digital Marketing, Promotion, Effectiveness, Customer Reach 1. Introduction Digital marketing is one type ofRead MorePublicity Campaigns for 4 Pines1118 Words   |  4 Pagesclubs - Sales promotion and advertising at point of sales: Bottle shop advertisements 4 Pines beer coaster in pubs/venues serving 4 pines Bulk buying discounts at bottle shops - Transit advertising (busses and trains) - Outdoor (outdoor furniture, bus stops) Broadcast Media - Radio: Radio-FM-Nova,2 Day,JJJ, Radio-AM-2GB,2UE Radio online-Pandora Interactive Media - Social Media: Facebook, YouTube and Twitter - Craft beer blogs/forums - 4 Pines website: competitions online sales promotions - 4 PinesRead MoreThe Current System Of Marketing Houses1431 Words   |  6 PagesFindings 1. How do you currently advertise properties to your clients? (Appendix 1) The employees suggest that half the advertising is conveyed through the Homes Direct website, whereas the other half is nominated through the local authority. This is managed through Company X’s website. This can indicate that one of their main methods of selling properties is through the use of the internet. 2. How would you rate the current system of marketing houses? (Appendix 2) The employees were askedRead MoreEffectiveness Of Digital Marketing For Marketers And Consumers1450 Words   |  6 PagesEFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronic

Abortion A Controversial Topic - 1252 Words

According to The Catholic Encyclopedia, abortion can be defined as the loss of a fetal life. Today, abortion is a very controversial topic. There are people who are pro-life, and they do not believe in allowing abortion. On the other hand, there are those who are pro-choice, and they believe that a mother should have the choice for whether or not she continues with the pregnancy. I believe the mother should have the right to choose whether or not to continue a pregnancy because of the particular circumstance a mother is in. What makes abortion controversial is whether or not someone labels it as murder. It has been debated, and still is debated, when exactly human life begins. Many believe that life begins at the moment of conception,†¦show more content†¦Additionally, after a woman experiences a traumatic event like this, psychological problems may arise causing the mother to be incapable of caring for a child. Other situations where a woman should be able to choose whether or not to abort the baby is when it comes to the health of the mother. Sometimes a woman’s health is compromised throughout the pregnancy and while giving birth, which could eventually be fatal for the woman. Even though medicine is very advance today, there are still cases where the doctor cannot treat a pregnant mother with a particular condition, especially while pregnant. This could be because the treatment is too strong and will cause the baby to die or because there is not a treatment for the particular condition. Examples of these circumstances could include mother being diagnosed with cancer or acquiring a severe infection, a heart condition, or even very high blood pressure. The health of the fetus can also be affected during a pregnancy. A fetus can have a certain condition that would lead to him/her living a life that many would not want to live. In some cases, the child may not even be able to have their brain develop past a certain point. In these instances, the child would be in constant pain, would not be able actually live and experience life, and/or would not beShow MoreRelatedAbortion Is A Controversial Topic1097 Words   |  5 Pages Abortion is a controversial topic and in 1973 (PBS.org), the United States court case of Roe v. Wade resulted in an unconstitutional ruling of abortions as illegal except when a mother life was in jeopardy. This case politically polarized citizens of the country, influenced debates and resulted in violence (PBS.org). The polarization of public opinions among citizens concerning abortions can be related to many factors. Some factors that can polarize citizens’ public opinions towards abortionRead MoreAbortion : A Controversial Topic986 Words   |  4 PagesAbortion has always been a controversial topic in the United States for decades. Abortion is like taking the life of someone without their permission so it is technically â€Å"murder†. There is no such thing as an unwanted child, m illions of families in the United States are always willing to adopt. On the other hand, there are circumstances where a woman can barely care and sustain herself so chances are that she will not be able to take care of her child. Or when a rape occurs, having an abortionRead MoreAbortion Is A Controversial Topic1861 Words   |  8 PagesAbortion is a highly controversial topic. The definition of an abortion is â€Å"the deliberate termination of a pregnancy†. Pro-lifers believe that life is precious, and should not be allowed to be ripped away because of another person’s mistake. Pro-choicer’s believe that it should ultimately be women’s decisions, seeing as they are the ones most directly involved. Both have arguments and counterarguments, neither being able to find a common ground. As society is developing, more people are beginningRead MoreAbortion : A Controversial Topic2411 Words   |  10 Pages Clarice Randall Professor Green English 101 25 November 2014 Abortion Abortion is a very controversial topic in American. The question is about abortion is should it be legal or should it be illegal? Then the next question is when does life begin, at conception or after birth? While there are some people who are labelled as pro-choice that says that abortion is a woman choose and it should not be controlled by the government or a religious authority. On the other hand, there are some peopleRead MoreAbortion : A Controversial Topic1821 Words   |  8 PagesAbortion—what a controversial topic it can be. It is something that people are either for or against and not many in-between. It is a taboo of sorts, but as time goes on, it seems to only be a taboo if you are against abortion, not for it. Mainly because if you are against abortion then you are clearly against women’s rights in general. To be for abortion is â€Å"all the rage† these days because our society is so focused on equality, and all things equality. However, while we are fighting for equalRead More The Controversial Topic of Abortion Essays2034 Words   |  9 PagesOne of the most controversial topics in society is abortion. The act of removing a fetus to end pregnancy has divided the world. Although abortion is being discussed among friends, politicians, and even on blogs in the modern era, it has been in practice in the US since the early 1800s. It was mainly done to keep unmarried women from having children if they accidentally got pregnant. They considered an unmarried pregnant woman not marriageable material so abortion was one way to hide that fact thatRead MoreAbortion: A Controversial Topic Essay1391 Words   |  6 PagesAbortion is one of the most highly debated issues in our country today, and this debate between those who support abortion and those against it has been going on since the 1973 court case, Roe v. Wade. To have an abortion or not to is solely the woman’s choice and her right. Keeping abortion legal is a wise r decision than outlawing it for multiple reasons. All women deserve the right to choose what to do with their bodies. If abortion is to be made illegal, that decision will be stripping womenRead MoreAbortion : A Controversial Topic Around The Globe940 Words   |  4 Pages Abortion is a highly controversial topic around the globe, mostly because of the moral issues it brings forward based on people’s philosophies and religion. A significant part of the population, called pro-life, consider abortion as murdering a living child and hence, are against abortion. Another group of people, called pro-choice, believe that the parents, particularly women, have the choice to do anything with their body and have the right to decide whether or not to keep the child. They mayRead MoreAbortion: A Controversial Debatable Topic Essay1505 Words   |  7 PagesAbortions have long been a controversial and debatable topic. Politicians and religious groups, and most individuals have a strong opinion or view regarding the topic. Society has tw o very different views regarding abortions. Those that oppose abortions for various reasons are considered pro-life, while those that believe abortion is a woman’s choice are considered pro-choice. The arguments that each side believes are considerably very different and often cause outrage or extreme emotional responsesRead MoreAbortion Topic Controversial Essay852 Words   |  4 PagesABORTION This topic has always been a concern between the people and the government. There are approximately 1.6 million abortions. Abortion means Induced termination of pregnancy and expulsion of an embryo or fetus that is incapable of survival. I think that basically, people can do whatever they want to do, as long as they know what they are doing. What abortion is, is that if a woman has a baby in her stomach, and she does not want to have the baby, she can go through abortion or have the baby

Natural Resources free essay sample

With the rate of use and consumption on the rise, as global population increases, we need to be aware of what the dangers could be if we do not slow down. An article called â€Å"Water Pressure† says the following: â€Å"All over the globe farmers and municipalities are pumping water out of the ground faster than it can be replenished. † (Montaigne) Clearly as the writer of this article has stated, water consumption is becoming a growing concern. While consumption is a concern on the radar, the effect that water supplies drying up will more likely take a toll on the wild life. When water decreases due to water tables that are unable to replenish quick enough, fish and other animals that depend on fish for food, will be affected. Brian Richter of The Nature Conservancy says â€Å"as we dry up a river or lake to harvest or export its water, the health of the fish population and natural fresh water ecosystems plummet. If we do not replace these trees at the same speed as we are using them then very soon this resource will be expended. The cutting of trees also results in loss of ecosystems and soil erosion, and less rainfall. When fossil fuels were discovered they momentarily took the pressure off wood. First there was coal, then oil as in crude oil or petroleum and then later petrol and more recently natural gas. However unlike trees that are a renewable resource all these are non renewable. The reserves are finite and at some point in the future they will be depleted. We need to first conserve what we have left and to do that the call of the day is to use these natural resources sparingly and responsibly. We must resort to the use of alternative forms of energy which will lessen the burden on our natural resources. There are various forms of alternative energy available. Light from the Sun also called as Solar Energy can be converted into electricity. This solar energy could be used to cook food. Wind power could also be used to generate electricity. Bio gas which is generated by the action of bacteria on packed kitchen waste without oxygen could be used as an alternative to liquid petroleum gas. The need of the hour is to make alternative forms of energy easily available and viable to the consumer. Natural ecosystem preservation could be accomplished by maintaining abundance of nature, preservation of endangered species, keeping of biodiversity, and so on. Recently there have been increasing reports about research of ecosystem preservation using remote sensing or G1S (Geographic Information Systems) spatial analysis. Sustainable forestry could be achieved by correctly managing forest resources through replanting, conversation, and protection from fire, disease and pollution. We must all join hands in our efforts to preserve our natural resources. Preservation cannot happen without conservation; hence we must all do our part in conserving. Instead of using individual cars to work we could use car pools, we could make an effort not to use our domestic appliances during peak hours, we could use public transport wherever possible and we could switch to alternative power use. We, each of us, can make preservation happen.

Young Modulus of Copper Essay Example

Young Modulus of Copper Paper From the above results , we can see that there is a 12. 1 % random error in finding the Young modulus of copper . One of the reasons for such errors is the non-uniformity in cross sectional area . When a wire is stretched by a force , the length of course will increase , but at the same time the cross sectional area of the wire will also vary . This little variation will affect the calculation of Young modulus by a pretty substantial degree . Besides , there could have been parallax error which occurs when the eye is not placed directly opposite a scale which a reading is being taken . Moreover , reading errors is another error when guess work is involved in taking a reading from a scale when the reading lies between the lines. Concerning the large systematic error , the main reason for it is the impreciseness of equipments . Since the extension is so small (about 0. 01mm), using a meter rule(minimum scale is only 1mm) to measure it is absolutely unacceptable as many minor data will be omitted . In addition , the length of wire in part 1 and part 2 is different , this will end up in not being a fair test . As the elastic limit depends little on the length of the wire , the wire in part 2 may undergo plastic deformation earlier that we may have ignored . Conclusions : Comparing the shape of the graphs , it is obviously that the result is close to the theory . Although the random error is almost 12% , it is still acceptable as human errors must exist inevitably. However , the systematic error in this experiment is quite large due to the inaccuracy of equipments , therefore better design or improvements are required . Possible Improvements : 1. Repeat the experiment for several times to get a more precise average reading . We will write a custom essay sample on Young Modulus of Copper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Young Modulus of Copper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Young Modulus of Copper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 2. Use a longer copper wire to lower the percentage error in measurement . 3. A thinner copper wire is also recommended as it can make the extension larger for better resolution . 4. Use a large Vernier Caliper instead of meter rule so that the extension of the wire can be measured more accurately . If it is possible , it is also suggested to use a electronic Vernier Caliper as well . 5. Add weights at smaller intervals instead of 50g jumps . This would help in making the graphs more accurate, therefore allowing us to read off the graph more accurately and getting better readings.

stuff the tigers Essays

stuff the tigers Essays stuff the tigers Essay stuff the tigers Essay Dear Editor, Im a regular newspaper reader. Recently I stumbled upon Jeremy Clarksons article about tigers. Upon reading it I discovered that I strongly disagree with some of his ideas and points of view and the way in which he writes them. On a personal level I am also fond of these wild animals, which gives me reasons to criticise this article. I can understand that it is difficult to find a rather engaging topic for the readers, especially for the younger audiences. However, this article crosses all of the delicate boundaries that a newspaper is expected to adhere to. It is clear to me, and I am sure o many of your other loyal readers, that the author expresses his views in an offensive way and belittles this sensitive issue by using inappropriate sarcasm. This can clearly be seen from the beginning of the article; the title Stuff The Tigers not only shows Mr. Clarksons personal attitudes to all living creatures and the world itself but also uses language to create humour to address a topic that is clearly not humorous. By using a pun on the word stuff he is making an insensitive start to his article. While this may appeal to a younger audience, those more educated will find it offensive. I am not against his article, every person is allowed to have her or his own opinion. However, the author talks about the animals as if they are non-living objects. Is it a correct point of view? I do not believe so. Animals are living creatures that are a part of our environment, not as Clarkson thinks as irrelevant as the death of a faraway star. They deserve to be treated with respect. All creatures on this planet have their own purpose and it is not up to us to decide whether they live or die. As the most developed and intelligent species, it is our duty to preserve nature. What is more, it is not that hard to save the tigers from xtinction, but clearly Mr. Clarkson cares nothing for their disappearance and the little effort it would take to make a difference. Extinction of any species is a global, environmental problem and one of the most important issues to face the world. It should be concerning all countries. However, from the opening line Jeremy Clarkson places blame mostly with particular countries i. e. China without a reasonable cause; As the population of China becomes more wealthy. Clarkson also suggests that it is generally thought that traditional Chinese medicine involves killing tigers 600million Chinese people believe will cure any umber of ailments. Even if this is so, why doesnt he admit the Chinese also contribute significantly to wildlife conservation? Or that this is a decreasing problem? Mr. Clarkson also writes; Apart from for a few impotent middle-class Chinamen, the extinction makes not the slightest bit of difference if Johnny tiger dies out. The author makes his feelings crystal clear, and it is a sad state of affairs if he is correct. Clarkson makes extinction seem unimportant. He implies that it is not even our concern; l nave never seen any numDer 0T creatures tnat I Know to exlst. so wny should I care if my children never see a tiger?. Here I disagree entirely. If we let all creatures die, who would maintain the essential balance that our planet so badly needs? Personally I do not have an answer. Probably Jeremy Clarkson with his despicable article knows He also mentions that the tigers provide business opportunities; demand for illegal tiger parts is booming. However, I understand that poor communities might feel the need to hunt as the way to survive which is more than Clarkson seems to acknowledge. More often then not, though, this is done because of greed and enormous profits and it is this that we need to prevent in order to prevent the xtinction of tigers. Here is another interesting point Clarkson raises which leaves me divided; Animals become extinct naturally like the brontosaurus. While I agree that some animal deaths are natural, how can the extinction of tigers be natural, if the creatures are being poached? This is not an understandable reason for their disappearance as whole. When the animals do not die naturally, they are not able to breed which leads to the extinction of the species. This is man-made problem not a natural one. Although many of his arguments are presented as questions, And what e supposed to do exactly? , Mr. Clarkson might have influenced your opinion on this issue by his presentation of the issues in a friendly tone, So why should I care if my children never see a tiger? , and humorous manner, eco mentalists. Probably he wants to manipulate us using his humor and the way of writing and I am surprised at your newspaper for allowing this to happen when it concerns a serious topic. He also uses exaggeration ( we are told the polar bear is now at risk and as a result were all supposed to kill ourselves) and these methods create the biggest impact on eaders, making them believe his arguments are more trustworthy than they are in reality. The only creatures that really matter are those in our social group said Jeremy Clarkson. He persuades the readers that nothing wrong and awful will happen if one type of species becomes extinct. However, we are all part of a balanced eco-system that relies on each aspect to survive effectively. If animals become extinct there will not be the required recourses for human beings because animals are needed for products and life support. Despite all of my criticism I agree with; Between 1900 and 1919 Eco-mentalists ignore the fact that we lost most of young men in Europe and prattle on about the passing of the passenger pigeon Nothing can be worse than closed eyes on many human deaths, especially young peoples but it is not part of the argument over saving tigers; these are separate issues. In my opinion The Sunday Times should think about the opposition to Jeremy Clarksons article and consider extinction as an issue for humanity as a whole. ? «You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty?  ». -Mahatma Gandi

Compare and contrast approaches to Tonality in New York Counterpoint, String Quartet number 8 by Shostakovich and Quartet by Webern Essay Example

Compare and contrast approaches to Tonality in New York Counterpoint, String Quartet number 8 by Shostakovich and Quartet by Webern Essay Example Compare and contrast approaches to Tonality in New York Counterpoint, String Quartet number 8 by Shostakovich and Quartet by Webern Essay Compare and contrast approaches to Tonality in New York Counterpoint, String Quartet number 8 by Shostakovich and Quartet by Webern Essay Essay Topic: Web Compare and contrast approaches to Tonality in New York Counterpoint, String Quartet number 8 by Shostakovich and Quartet by Webern.As these pieces are all from the 20th century, each of the composers added their own interpretations with regards to tonality. I aim to analyse each piece in the context of tonality in order to answer this question.New York Counterpoint (NYC) by Steve Reich is tonal which means it makes use of a conventional key which is B major. This can be seen from the five sharps of the key signature (and lack of D naturals and F naturals.) In fitting with the key of B major, all the notes Reich uses in NYC are from the B major scale which makes the piece entirely diatonic.Although the piece is tonal and diatonic, Reich does not make use of functional harmony. This can be seen because of the lack of cadences and chord structures. The notes of the ostinati in the first section (bars 1-26) are based on chords four and five (E major, and F# major.) For example, in the f irst two bars beat 1 of bar 1 uses the noes A and C (chord V) then, the three semi quavers contain all the notes of chord IV (EGB) and the A and F just after beat four are from chord V. In the second bar, this trend continues; just after beat 1 notes from chord five are used (F and C in clarinet 7 and C and A in clarinet 8 and so on. Here, it is important to note that the notes from each chord only sound with notes from the same chord, no overlapping of notes is heard.This is a contrast to what happens later in the piece. Later in the piece, tonal blurring occurs which means that the notes from different chords (chords IV and V) sound at the same which results in a slightly dissonant blurred harmony. There is a good example of this at bar 22 on the penultimate semiquaver beat: The live clarinet and clarinet 3 are playing an E and clarinet 6 is playing a B, these notes partly make up chord four. Also, on this same beat, clarinet 1 is playing an A# and clarinet 4 is playing an F# whic h make up chord 5. Because these notes sound together, the notes that are heard together is B, E, F#, A#. Some of these notes are from chord four and some chord five which results in the blurred tonality because they sound simultaneously. The reason that this tonal blurring occurs is because of phasing which is the process of adding a rest before or after the ostinati pattern. In this example, the live clarinet and clarinet six are one beat out of phase (crotchet rest at the beginning of bar 17) which means the ostinati pattern (C#, B, G#, E) now starts a beat later than it did in bar 1. (unclear)Another tonal device that Reich uses in NYC is the pulsating chords found at bar 27 in clarinets 7, 8, 9 and bass clarinet 10. Here, Reich adds extra dissonances to the chords. For example, on the last two semi quaver beats of bar 27 the notes that are heard are F# (cl7), B# (cl8), D# (b. Cl 9) and a C# in the bass clarinet 10. The notes make up the chord of B major (BD#F#) however the diss onance of a C# is added which creates unclear harmony. This dissonance is then extended when the chords change in bar 33. The notes heard are A#, D#, G# and E. These notes dont make up any conventional chord therefore, creating dissonance in the tonality.String quartet 8 by Shostakovich is a tonal work in the key of C minor, this can be deduced from the key signature and the accidentals of B natural. However, the C minor tonality is unclear and undermined from the start due to the different keys that each of the DSCH motives enter in. The cello enters in the key of C minor (D, Eb, C, Bnatural are all from the C minor scale.) The viola enters in the key of G minor (A natural, Bb, G and F# from G minor scale.) The 2nd violin enters in C minor (same notes as cello but an octave higher.) Finally, the 1st violin enters in bar 5 in the key of F minor (G, Ab, F, E natural all from F minor scale.)It is also interesting how Shostakovich uses all twelve notes of the chromatic scale by bar 6 w hich firstly shows no evidence for a diatonic nature in the melody but also links the piece (weakly) with serialist techniques.Although there is little strong evidence of functional tonality reflecting the arch form structure throughout the piece, there is an element of functional harmony found at the end of the first section. The first section (A) is from bars 1-27 (characterised by its contrapuntal exploration of the DSCH motif) and towards the end (from bars 24-26) there is a hint of a functional perfect cadence. This is because in bar 24 the notes used at beat 3 (lowest to highest on score) are: F, F, Ab, C. This makes up chord four in C minor.The next chord used is chord five in C minor at the beginning of bar 25, the notes uses are: G, D, Ab, Bnatural. This is a major version of chord five (G, B, D) with the Ab (that drops a tone to G in the 3rd beat of 25) acting as a 9-8 suspension. Finally, the chord used at the start of bar 26 is chord 1, the notes are C, C, G, C. However, there is the absence of the third note which shows whether the chord is a major or minor, so although the progression as gone IV, V, I (traditional, functional harmony) the functional harmony is not so strict because it is not a proper chord I used to finalise the cadence and section A.Another tonal device that Shostakovich uses is the presence of a double pedal note on notes one (C) and five (G) of C minor. This is found in the B section (bars 27-44) in the 2nd violin, viola and cello and lasts for 17 bars. Again, there is no 3rd to make the tonality of this double pedal major or minor, creating an ambiguous feeling by the use of bare, open fifths.Unlike NYC and Shostakovichs string quartet, Weberns Quartet is completely atonal. Its atonal because the piece is composed using serialist techniques. This means that Webern has created a tone row which is constructed from all 12 notes of the chromatic scale, not in order and none repeated. This has the effect of placing no importance o n a single note. The prime order tone row can be head in the tenor saxophone from bars 6-10.Because no importance is placed on a single note, it removes all the traditional and conventional elements that were laid out by 17th/18th/19th century tonality. The music isnt centred on the tonic, it has no key, it has no cadences and no deliberate harmonic chords that accompany a supporting melody. Although, there are chords they are simply a result of different perumatations of the cantus firums (prime row) overlapping, such as the climatic point at 22 and 23. In other words, any notes that sound together are not a result of deliberate harmony. There is no harmony in this work.However, it is still interesting how the structure of the Quartet is a traditional sonata form. Conventionally, a traditional sonata form would have made use of functional harmony with modulations and different keys for different sections. As previously stated, the Quartet does none of this therefore it is an exampl e of Webern using a traditional structure in a 20th century manner.

US History Essay Example | Topics and Well Written Essays - 1250 words - 1

US History - Essay Example The American Revolution therefore gave rise to the spread of slavery who were used to carry out labor in the various American states more so in the southern region. The reason why slavery in the South spread faster as compared to the North still remains a substance of contention, however, there is absolutely certain that the concept of slavery had impact on social, political and economic towards the development of America and its society. Slavery has played a significant role in the social development of individuals in America. For instance, the â€Å"three-fifths† compromise concept in America, which identified the slaves as fractions of human beings for the purposes of census and population count which resulted to the guarantee of the white men more votes as compared to the blacks in senatorial and presidential elections. This action therefore sweetened the pill through the provision of semi equality, humanism, liberty thus to a small extent meeting the slave’s quest of happiness simply because this concept did not seem to be consistent with the brutal practice of chattel slavery. Chattel slavery the concept that comes into the mind of individuals when they try to imagine and visualize the extent of slavery which existed in America and other parts of the world before and during the Civil War (ORourke 56). In chattel slavery, the slaves were treated like actual possessions and property since individuals were bought, sold, and were not allowed to engage in any sensual societal duty such as voting. The â€Å"three-fifth† compromise therefore advanced the brutalizing effect of chattel slavery. This effect was achieved in two ways. To begin with, it gave consideration to the slave as a human, even though it recognized them as less than complete human beings. Secondly, it gave the slaves a chance of participating in important functions such as voting in congress and presidential elections.

Stat 2 Assignment Example | Topics and Well Written Essays - 250 words

Stat 2 - Assignment Example t decision making problems have multiple objectives that cannot be optimized simultaneously because of the conflicting nature of the objectives or goals. Goal programming is used to solve programming problems with several objective functions (goals) or constraints (Tanlamai, 2011). The linear problem below represents a goal programming problem, and also represents a non-linear programming problem whereby the program is defined by systems of equalities and inequalities (constraints) with real variables X1 and X2. Braaksma, A. J., Meesters, A. J., Klingenberg, W. W., & Hicks, C. C. (2012). A quantitative method for Failure Mode and Effects Analysis. International Journal Of Production Research, 50(23), 6904-6917. Lo, Q., & Chai, K. (2012). Quantitative analysis of quality management literature published in total quality management and business excellence (1996–2010). Total Quality Management & Business Excellence, 23(5/6),

Revolution Politically Considered Essay Example for Free

Revolution Politically Considered Essay The word Maccabean comes from Judas Maccabeus, the leader of the Jewish revolt against Syria which took place from 167 – 160 B. C. E. In 2nd Maccabees 15 v 30 he is described as â€Å"The perfect champion of his fellow citizens. † The story is recorded in the Apocryphal Biblical Books Ist and 2nd Maccabees, the sources written closest in time to the events and to a lesser extent by the Jewish 1st century C. E. historian Flavius Josephus in his Antiquities ( Books XII and XIII) who wrote some 200 years later. Martin Cohen ( The Hasmonean Revolution Politically Considered,1975, page 21) describes all three of authors, those of the Maccabean books and Josephus, as being overly partisan and seems to be saying that the so called sinners weren’t as black as they are painted. Some might say however that his article is in danger of going too far the other way in parts. The name means ‘hammer’ and was used to describe Judas’ immense strength. It was then taken as a name by his brothers, two of whom succeeded him, and other followers. The conflict had been stirred when, after a period of increasing Hellenisation, Syrian ruler Antiochus IV Epiphanes gave orders forbidding certain Jewish customs and practices and turned the Temple into a shrine for the pagan god Zeus – the idol the Jews refer to as ‘the abomination of desecration’ mentioned in Daniel 11. Judas Maccabeus and his followers incited a revolt. In 164 B. C. E they were able to regain control of the Temple, which was then cleansed and rededicating to the God of Israel. To this day Jews celebrate the feast of Hanukkah to recall these events. The story ends with the death of Nicanor in 2 Maccabeans 15 and also the idea of dedicating a special day to its remembrance- the thirtieth day of the twelfth month. The use of the menorah, the seven branched candlestick, is a reminder of the same events. Members of Judas’ family, the Hasmoneans, continued to rule in Israel until the Romans arrived in force in 63 B. C. E. Ist Maccabees was originally written in Hebrew, but that version is now lost and the text used is taken from the Greek Septuagint. The book is set in the period of Greek rule and covers the period of revolt from 175 to 134 B. C. However it also describes how many Hebrews actually welcomed the coming of Greek customs, even to the extent of trying to pass themselves off as Greeks. In 1st Maccabees 1 v 15 the writer tells how some were trying to hide the marks of circumcism i. e. the very mark of their Jewishness. In 2nd Maccabees the events are again related, but this time seemingly with the intention of showing God’s continued care for his people. It begins by urging Alexandrian Jews to keep the feast of Hanukkah and looks back at the events that led up to the first celebration. At the same time it castigates several people – the Hellenistic Jewish priests, in particular including High Priest Jason who was said to have sent money for statue of Herakles, something Martin Cohen ( Page 15 ) sees as a bribe rather than as a genuine donation because of faith.. Robert Doran ( 2006, The revolt of the Maccabees) looked for historic similarities and likened it to the modern day insurgency in Iraq. He tells how for the first years of Seleucid rule there were no major problems between the two groups. He describes the main problem as being about Jewish identity and who controls that definition. He makes the point that some would not have considered Jason to be a Jew at all, whereas he, as Jewish high priest, presumably did. He cites 20th century Jewish scholars Elias Bickermann and Victor Tchenikover who put the blame not on the Seleucids, but upon the Jewish leaders of the time. While I Maccabees blames the Seleucid leader, it has been pointed out by scholars such as Otto Morkholm (Antiochus IV of Syria, 1966) that in general he supported local cultures. The writer of 2nd Maccabees blames the institution of Greek education, even though there were a number of years between the opening of the Greek school and the revolt. The truth seems to be that when a villager from Modein, the Hasmonean home town, went to make sacrifices, Mattathias, the father of Judas, struck him with his sword. The family then fled, but also began a campaign of throwing down the pagan alters that they found and killing those who opposed what they felt was right. By the opening of 2nd Maccabees the father had died and it is Judas who is leading the revolutionaries. There are other major differences between the accounts, namely with regard to fighting on the Sabbath. This happens in the first book, but not in the second. According to Doran, in what seems to be a quite objective account ( page 107), upon the death of Antiochus his successor seems, to have let the matter stand, with the Hasmoneans in charge in Jerusalem. However the revolution was spreading to other areas. Jerusalem became the center for a general revolt against Seleucid rule. In 162 B. C. E. Judas finally lost control of the Temple area and was killed. Josephus describes in the opening words of his second book about the period, (Antiquities of the Jews, Book 13) how, after the death of Judus Maccabeus ‘all the wicked, and those that transgressed the laws of their forefathers, sprang up again in Judea. ’ And so the battles continued under new leadership. However soon after this the Seleucid Empire began to crumble because of its own internal divisiveness and Simon, brother of Judas, was able to expel the Seleucids. He was recognized as high priest of Judea in 140 B. C. E. So what had begun as a religious protest ended up as the basis for an independent kingdom – at last for a while. Martin Cohen took a new look at the events portrayed in the scriptures. He sees it as much as an internal fight among Jews as a revolt against foreign rule. He states (page 26) that Antiochus believed that no Jewish group was capable of holding the peace. He had trouble elsewhere and this is why he came down hard, turning Jerusalem into a fortress and he also removed the power of the Jewish constitution. This turned many into revolutionaries. If they had no Jewish law how could they be Jewish? Cohen describes how the revolt has often been viewed as a class struggle between the Hellenistic rulers and the ordinary people, despite the fact that there seems to have been grass roots support of Hellenisation. The Maccabees were not just non Hellenistic however, they were totally anti – Hellenistic, not just for themselves, but for Judaism as such. Cohen points out that the two accounts are both conflicting and inadequate and that the facts cited by Jewish historian Josephus don’t add a great deal to historic knowledge. He also describes how the Jewish Hellenistic aristocracy were very small in number. If they had not had popular support then the Selucid would have had to come down hard. Right from the beginning. The priests concerned are condemned in passages such as 2nd Maccabees 4 v 11 and 14. In the former passage they are accused of adding to the Pentateuch. The Pentateuch was scripture, but it was also the basis for all Jewish life. At the time of the revolution religion and politics, as far as the Jewish people were concerned were one and the same thing. But the Hellenistic Jews did not deny Judaism and the priests amongst them continued with their sacrificial roles, which they do not seem to have considered as being in opposition to their Hellenistic practices. Conclusion Whatever the truth of the matter regarding the origins of the revolt and wherever the true blame should lie, essentially this was about preserving Judaism as it had been for hundred of years and was about defining what is a Jew an argument that can still be seen to be going on, even if sometimes in silence, in the differences to be observed daily in the 21st century between those who call themselves Orthodox Jews and others of the same faith and race, believers and otherwise. Works Cited Bible, King James, â€Å"2nd Maccabees†, Electronic Text Center, University of Virginia 12th May 2010, Libraryhttp://etext. virginia. edu/toc/modeng/public/Kjv2Mac. html Bible, Revised Standard Version, â€Å"Ist Maccabees†, National Council of Churches of Christ in America 12th May 2010, http://quod. lib. umich. edu/cgi/r/rsv/rsv-idx? type=DIV1byte=4219672 Cohen Martin, â€Å"The Hasmonean Revolution Politically Considered: Outline of a New Interpretation,† The Journal of the Central Conference of American Rabbis , (Fall 1975 ): 13-34 Doran , Robert, â€Å"The Revolt of the Maccabees â€Å" The National Interest ( September –October 2006):99, 100 Josephus , â€Å"Antiquities of the Jews† , Book XII ,12th May 2010, http://www. ccel. org/j/josephus/works/ant-12. htm Josephus , â€Å"Antiquities of the Jews† , Book XIII 12th May 2010 http://www. ccel. org/j/josephus/works/ant-13. htm Morkholm, Otto,† Antiochus IV of Syria†, Classica et Mediaevalia Dissertationes VIII, Copenhagen. 1966

Evolution of the Moral Code Essays -- Philosophy essays

Evolution of the Moral Code "Morality is the herding instinct of the individual."  Ã‚  Ã‚   -Nietzsche Within the depths of your imagination, two tribes exist. Peaceful hunter-gatherers, they are exactly equal in every respect. All of the variables in their environment are the same or cancel each other out. Their birth and death rates coincide exactly, their resources and location are so similar that they could be the same tribe. They remain in this state of equality, completely unaware of each others' existence, until one day a fight erupts in both tribes at the same time which heats to the point where one member of the tribe kills another in anger. Amidst this, something unusual happens: for the first time, a split occurs in the behavior of the tribes. The first tribe frowns upon the behavior, convenes a meeting of tribal elders, and decides to punish the individual. The punishment is severe and public, the individual justly reprimanded for his heinous crime. In the second tribe, the action is seen as natural. The argument exploded into anger, a perfectly natural emotion, and escalated to the point where it was a life-or-death situation. No punishment is handed down, and the tribe continues to live. As time passes, the tribe which punished the murder sees few further murders, instead keeping its strict standard and severely punishing any such transgression. The looser tribe sees more murders, as it is perfectly accepted, a part of their moral code. Or rather, an accepted standard not mentioned in their moral code. Time passes. The difference does not cause the end or severe decline of either tribe. At some point, the tribes become aware of each other, and find it necessary for the purposes of this illustra... ...essary if we replace it with the realization that morals are in place that we may live together. In this theoretical case, the hypocrisy of religion is subtracted with the outdated morals no longer needed to keep the outdated system intact. The important morals will remain, and religious crimes will end, such as much of the seemingly endless religion-fueled fighting in the Middle East. Religion must, in the end, go, to be replaced by simple ethics and respect. Unfeasible? Wholly. But on the individual level, at least acceptance can be learned and perhaps passed on, and eventually, the outdated, humanized view of God will be replaced by love. For none of us lives to himself, and no one dies to himself; for in case we live, we live to the Lord, and in case we die, we die to the Lord; so whether we live or die, we belong to the Lord. -Romans 14:7-8

Reforming Globalization

Walden university Alexandra Salsas August 3, 2014 Globalization is an objective with which all companies include nowadays; the global expansion allows firms to increase their profitability and thus consequently the profit growth. As the article mentions the pursuit of a Just society involves carefully balancing two contradictory necessities with regard to the corporate sector.Since reparations are responsible for much of the wealth and many of the Jobs in a modern economy, at the same time, however, even as the corporate sector is fostered, Justice and fairness require that these firms not be permitted to exercise disproportionate power, that is for getting the best employees and with that Increase the profit growth.When people talk about the company In the best way this Increase the profitability for this company that which one uses In a bad way Its power or act wrong with customers or employees. Global expansion arises because of the need to encourage the corporate sector, which Is rooted In the fact that corporate-driven economic development dramatically raises living standards and thereby reduces the Injustices associated with deprivation.Similarly, the people who live In poor countries legitimately seek the broadly distributed Improved levels of health, education, and material comfort that are promised by a future of economic development, globalization allows this economic development of countries around he world, and companies to increase and create more franchises need this obtaining a global country increase the offers for employees and with that people get better living conditions as it said.The rules governing the global economy emerge from multilateral talks that reflect the bargaining power of the negotiating countries, power that in turn broadly corresponds to the size of each country economy. Global expansion, profitability, and profit growth aid both the company as the country where they found.

Psychological Perspectives for Health and Social Care Essay

The influence of individuals The key principals of the learning theory is when a child sees certain displays or acts of behaviour, that they are more likely to copy it. He argued that we learn through a process of imitating role models, but that we also imitate the actions that are seen that could be a possible interest. (Bandura, 1961) conducted a study to investigate if social behaviours such as aggression can be acquired by imitation. Bandura tested 36 boys and girls from the Stanford University Nursery School with children between 3 to 6 years old. The role models were one male adult and one female adult. Bandura then arranged for 24 of the boys and girls to watch a male or female model behaving aggressively towards a toy known as the bobo doll. The adults began to attack the doll in a distinctive manner, throwing the doll in the air and shouting. The researchers pre- tested the children for how aggressive they were by observing the children in the nursery and judged their aggressive behaviour on four five p oint rating scales. It was then possible for the children in the groups to be matched so that they had similar levels of aggression within their everyday behaviour. The children were then tested individually through three stages, which consists of modelling, which is studied as observational learning, as one needs to be paying attention, being able to store information effectively, and reproduction, which involves performing he behaviour that has been observed. Further practise of this skill will then lead to improvement and skill advancement. In stage two (Aggression Arousal) the child is then subjected to ‘mild aggression arousal’, which is when the child is taken to a room with relatively attractive toys. As soon as the child starts to play with the toys the experimenter tells the child that these were the experimenter’s very best toys and she had decided to reserve them for the other children. The final key stage is being tested for delayed imitation, which consisted of taking the children into a room with a number of aggressive toys consisting of mallets, tether balls, dart guns, and the Bobo Doll. The room also includes several non – aggressive toys, including crayons, paper, dolls, plastic animals and trucks. The children were then allowed to play in this room for  a period of 20 minutes while raters observed each child’s behaviour from behind a one way mirror and judged each child’s levels of aggression. This is the process of testing the individual on how much information has been previously retained, and how they transfer this information. The findings from this and similar studies have been used in the argument that media violence might be contributing in some degree to violence in society. The obvious criticism of this argument is that there are many other factors influencing whether or not we are likely to imitate screen violence. One of the major factors also is perhaps the level of aggression we already have, which might have been learned, in our family relationships or elsewhere. Social Learning Theory has also been used to explain the so-called ‘cycle of violence’, or more technically ‘the inter-generational transmission of aggression’. The basic idea is that if one has been the victim of (physical) abuse as a child, you are more likely to be an abusing parent than if you haven’t. It also increases the chances that you will be a wife – or a husband – â€Å"batterer†. It is also important to note that such early experiences make it more probable that people will become more aggressive but it is never certain, or inevitable. In addition to influencing other psychologists, Bandura’s social learning theory has had important implication in the field of education. Today, both teachers and parents recognize the importance of modelling appropriate behaviours. Other classroom strategies such as encouraging children and building self-efficacy are also rooted in social learning theory. The statement â€Å"Children who witness domestic violence are at increased risk of having abusive relationships as adults, researchers have found.† (BBC,2003) is based on the process of modeling, as the children who are susceptible to violence and abuse are more likely to take in what has been done and copy the behaviour. I personally think that Health and Social Care Services could not be able to target this on-going problem, because I feel that child abuse and domestic violence can still happen behind closed doors, when not reported, or when no tell-tale signs are shown. I feel that the Social Services could target this  problem more accurately by advertising it more, and spreading the word that it is okay to speak out. Charities such as NSPCC and NCDV help those who are being abused, or witnessing abuse. Other projects such as enlisting in more guest speakers to speak to children in schools about abuse or domestic violence, and how it can affect individuals around them. I think there should also be more counsellors enlisted in schools, to assist and assure pupils or children who are being abused that they have someone to speak to about their problems. Counselling sessions should also made widely available for groups of women who are experiencing domestic abuse, to come forward and know that they are not alone, because they do not deserve to suffer in silence. More family inspections should be carried out, as these can give away vital signs of abuse, so it is often critical that the services carry out these checks. The Social can also target this problem by urging schools or teachers who know of any child who is being abused to come forward. Doing all of the above will significantly help the increasing levels of children who are witnesses of domestic violence, and hopefully create a slightly safer environment for victims or witnesses and decrease the amount of domestic violence which occurs in the home. Campaigns The first campaign I am going to be analysing is the â€Å"Stop Knife Crime† campaign, launched in 2008, which was endorsed by David Beckham, Rio Ferdinand and David James, who are all football greats, and role models to many who are interested in the sports or football sector. This particular promotion has used these role models by photographing them holding up signs, which endorse the campaign’s slogan, â€Å"Stop Knife Crime, it doesn’t have to happen†. Also, the use of Beckham and Rio Ferdinand having encountered a knife crime experience, further adds to them being role models, as they can relate and understand the dangers of this topic more, and broadcast their understanding to the public. There was a 10% decrease in knife crime rates in London after this campaign. Funding was also being contributed to pay for 85 more portable search arches and 566 church wands to allow more operations to take place. The second campaign I am going to be analysing is a Weight Watchers campaign, endorsed by Jenifer Hudson, who managed to lose more than 80 pounds, going from a size 16/18 to a size 8. This particular promotion has used Jennifer as a role model because she is a successful singer, and she can relate and understand the situations that those who are trying to lose weight are going through. The campaign have further endorsed this by photographing her in pretty, glamorous outfits with slogans such as â€Å"I believe in WeightWatchers† and â€Å"I lost with WeightWatchers and I feel stronger than ever†, which would make women want to be or look just like her. WeightWatchers were successful with their promotion using Jenifer Hudson, as they had an increase in memberships in 2013. Application of the psychodynamic perspective The key contributors to this psychodynamic approach are Sigmund Freud, Erik Erikson and Carl Rogers. The psychodynamic approach includes all the theories in psychology that see human functioning based upon the interaction of drives and forces within the person, particularly unconscious, and between the different structures of the personality. Anxiety is a disorder, and is according to (nhs.co.uk) â€Å" A feeling of unease, fear, or worry, that can be mild or severe†. Anxiety is something that everyone can also experience from time to time, without being given a diagnosis of it. Most people can relate to feeling tense and uncertain, and worrying about for example, going for a job interview. One may be worried about feeling uncomfortable, appearing foolish, or in how successful they will be. In turn, these worries can affect one’s sleep, appetite and ability to concentrate. Someone may experience anxiety for no reason because maternal conflicts can make a person feel anxious. In Freud’s view, anxiety arises when the ego cannot adequately balance the demands of the id and the superego, and the id begins to demand gratification of it’s impulses, and the superego demands maintenance of it’s moral standards. Some of the ways one can use to control their anxiety vary, as methods such as writing down any worries or concerns one might have, on a laptop, on a phone, or on paper. Also, by beginning to accept uncertainty could help one’s understanding that life’s problems do not require immediate solutions. By also doing things such as practising relaxation techniques, adapting healthy eating habits, reducing alcohol and nicotine intake, exercising regularly and getting enough sleep, could also help control anxiety. Application of the Humanist Perspective They key contributors to the Humanist Perspective were Abraham Maslow and Carl Rogers. The key concepts to this psychological approach are that humanistic psychologists study human behaviour, not only through the eyes of the observer, but also through the eyes of the person doing the behaving. The model of counselling developed by Carl Rogers was based on the psychological environment described as being one where a person felt free from threat, both physically and psychologically. This environment could be achieved when being in a relationship with a person who could have been deeply empathetic, accepting, and genuine. Empathy is defined by (google.com) as â€Å"The ability to understand and share the feelings of another†. An example that I have picked up on, or felt when someone has been empathetic towards me, is when I ask my best friends for my advice on a situation, and they are very understanding and listen to what I am telling them, by showing me actions of empathy, such as for example, nodding, saying â€Å"yeah† and â€Å"mm hmm†, which are general empathetic indicators. Active listening is not just about taking information in and processing it, but it is also our physical demeanour and body language. Egan (1986) devised five key components, which contribute to active listening, which goes back to the â€Å"SOLER† process. By inputting SOLER into active listening, an approach can be adapted with friends, family, or even colleagues The SOLER process can be interpreted to active listening in the following steps: S – Sit straight (this is important in conveying the message that ‘I am here with you’) O – Open posture (indicating openness to listening to anything that the speaker chooses to share) L – Lean forward (indicating an interest in the speaker’s words) E – Eye contact (another way of expressing interest and reassurance) R – Relax (a relaxed posture puts the speaker at ease). Applications of the Cognitive Perspective The key contributors to this particular theory were Ulric Neisser, Jean Piaget and Edward.C Tolman. The key concepts within this approach is that this perspective applies a nomothetic approach, which is an approach to research that seeks to establish broad generalizations or laws that apply to large groups of individuals to discover human cognitive processes, but has also adopted idiographic techniques through using case studies. Typically, cognitive theorists use the laboratory experiment to study behaviour. This is because the cognitive approach is a scientific approach. CBT is a form of talking theory that combines cognitive therapy and behaviour therapy. It focuses on how one thinks about the things going on in their life – their thoughts, images, beliefs and attitudes, or cognitive processes, and how this impacts the way one will behave and deal with one’s emotional problems. It then looks at how one can then change the way they behave and deal with emotional problems. It then looks at how one can change any negative patterns of thinking or behaviour that may be causing difficulties. In turn, this can also change the way one feels. CBT can help one understand that this is what is going on and can help to step outside of automatic negative thoughts. By continuing to think and behave negatively, one will not have the chance to find out that their thinking and prediction may actually be wrong. Instead, the way one thinks  and acts can lead oneself to be more convinced that what they are thinking is true, which therefore breaks the cognitive triad. By using the CBT method, one will learn to recognise how they think, behave and feel, and also encouraged to check out other ways of thinking and behaving that may be more useful. A PTSD, better known as post-traumatic stress disorder, is an anxiety disorder caused by very stressful, frightening or distressing events, such as serious road accidents, violent personal assaults, prolonged sexual abuse, witnessing violent deaths, military combat, being held hostage, terrorist attacks, or natural disasters. Some of the symptoms associated with a PTSD will often relive the traumatic event that they went through, through nightmares and flashbacks, and may experience feelings of isolation, irritability and guilt. They may also have problems sleeping, such as insomnia, and find may find concentrating difficult. These symptoms are often quite severe and persistent enough to have a significant impact on one’s day to day life. CBT can be applied to treat PSD by using one of the various, but most preferred method, which is known as deep- diagraphamatic breathing, which is taught to patients as a quick method to calm the patient prior to and during real life exposure to the patient’s most – feared situation, for example, like starting to drive again after a lengthy period of avoidance, which could be brought on my their PTSD. Application of the Biological Perspective The key ideas or concept within the biological approach consist of three main components, which are the Physiology – which is how the nervous system and hormones work, how the brain functions, and how changes in structure or function can affect behaviour. Then there is the investigation of inheritance, which is what an organism inherits from its parents, better known as genetics, and finally, there is the comparative method, which involves studying different species of animal and studying and transferring these ideas to the analysis of human behaviour The biological approach was effective when looking at the study of children because all development within children tends to take place according to a biological plan, and by studying the physiological aspects of a child’s brain and how it works and progresses, and their inheritance, by studying them and their parents to see what has been inherited and link this to their developmental progress. Sources Used: Bandura, A., Ross, D. & Ross, S.A. (1961). Transmission of aggression through imitation of aggressive models. Journal of Abnormal and Social Psychology, 63, 575-82. http://www.nhs.uk/conditions/post-traumatic-stress-disorder/pages/introduction.aspx http://www.simplypsychology.org/bobo-doll.html http://www.simplypsychology.org/bandura.html http://www.holah.karoo.net/bandurastudy.html http://www.mind.org.uk/information-support/drugs-and-treatments/cognitive-behaviour-therapy/#.UthsQmTV9es http://www.children.gov.on.ca/htdocs/English/topics/youthandthelaw/roots/volume5/chapter08_social_learning.aspx http://www.helpguide.org/mental/anxiety_types_symptoms_treatment.htm http://www.simplypsychology.org/behaviorism.html http://psychology.about.com/od/behavioralpsychology/f/behaviorism.htm http://www.simplypsychology.org/Systematic-Desensitisation.html http://www.simplypsychology.org/psychodynamic.html http://www.nhs.uk/conditions/anxiety/Pages/Introduction.aspx http://www.sparknotes.com/psychology/psych101/personality/section2.rhtml http://www.bapca.org.uk/about/what-is-it.html http://healthpsychologyconsultancy.wordpress.com/2011/08/25/active-listening-through-body-language/ http://www.simplypsychology.org/humanistic.html http://www.simplypsychology.org/cognitive.html http://www.counselling-directory.org.uk/counselloradvice36.html http://www.simplypsychology.org/biological-psychology.html

If-Then and If-Then-Else Conditional Statements in Java

If-Then and If-Then-Else Conditional Statements in Java The if-then and if-then-elseconditional statements let a Java program make simple decisions about what to do next. They work in the same logical way as we do when making decisions in real life. For example, when making a plan with a friend, you could say If Mike gets home before 5:00 PM, then well go out for an early dinner. When 5:00 PM arrives, the condition (i.e., Mike is home), which determines whether everyone goes out for an early dinner, will either be true or false. It works exactly the same in Java. The if-then Statement   Lets say part of a program were writing needs to calculate if the purchaser of a ticket is eligible for a childs discount. Anyone under the age of 16 gets a 10% discount on the ticket price. We can let our program make this decision by using an if-then statement: if (age 16) isChild true; In our program, an integer variable called age holds the age of the ticket purchaser. The condition (i.e., is the ticket purchaser under 16) is placed inside the brackets. If this condition is true, then the statement beneath the if statement is executed in this case a boolean variable isChild is set to true. The syntax follows the same pattern every time. The if keyword followed by a condition in brackets, with the statement to execute underneath: if (condition is true) execute this statement The key thing to remember is the condition must equate to a boolean value (i.e., true or false). Often, a Java program needs to execute more than one statement if a condition is true. This is achieved by using a block  (i.e., enclosing the statements in curly brackets): if (age 16)​{ isChild true; discount 10;} This form of the if-then statement is the most commonly used, and its  recommended to use curly brackets even when there is only one statement to execute. It improves the readability of the code and leads to fewer programming mistakes. Without the curly brackets, its easy to overlook the effect of the decision being made or to come back later and add another statement to execute but forget to also add the curly brackets. The if-then-else Statement The if-then statement can be extended to have statements that are executed when the condition is false. The if-then-else statement executes the first set of statements if the condition is true, otherwise, the second set of statements are executed: if (condition) { execute statement(s) if condition is true}else{ execute statement(s) if condition is false} In the ticket program,  lets say we need to make sure the discount is equal to 0 if the ticket purchaser is not a child: if (age 16){ isChild true; discount 10;}else{ discount 0;} The if-then-else statement also allows the nesting of if-then statements. This allows decisions to follow a path of conditions. For example, the ticket program might have several discounts. We might first test to see if the ticket purchaser is a child, then if theyre a pensioner, then if theyre a student and so on: if (age 16){ isChild true; discount 10;}else if (age 65){ isPensioner true; discount 15;}else if (isStudent true){ discount 5;} As you can see, the if-then-else statement pattern just repeats itself. If at any time the condition is true  , then the relevant statements are executed and any conditions beneath are not tested to see whether they are true or false. For example, if the age of the ticket purchaser is 67, then the highlighted statements are executed and the (isStudent true) condition is never tested and the program just continues on. There is something worth noting about the (isStudent true) condition. The condition is written to make it clear that were testing whether isStudent has a value of true, but because it is a boolean variable, we can actually write: else if (isStudent){ discount 5;} If this is confusing, the way to think about it is like this we know a condition is tested to be true or false. For integer variables like age, we have to write an expression that can be evaluated to true or false (e.g., age 12, age 35, etc..). However, boolean variables already evaluate to be true or false. We dont need to write an expression to prove it because if (isStudent) is already saying if isStudent is true... If you want to test that a boolean variable is false, just use the unary operator!. It inverts a boolean value, therefore if (!isStudent) is essentially saying if isStudent is false.

20 Top Party Colleges Can You Still Get a Good Education

20 Top Party Colleges Can You Still Get a Good Education SAT / ACT Prep Online Guides and Tips In popular culture, college life is often portrayed as a nonstop party full of fun, bacchanalian times. While these portrayals are a bit exaggerated, some colleges have garnered reputations as being particularly festive. This raises the following questions:should you go to a party school? And can you get a good education at a party school? In this article, I'll define what a party school is, provideparty school rankings, and explain how you can still get a quality education from a college known for its epic parties. What Is a Party School? A party school has a very active on-campus party scene. In other words, there are frequent and numerous parties, which are usuallywell attended and act as popular social events for students. Universitiesthat are described as party schools generally have high rates of student drinking and drug use as well as a large number of fraternities and sororities. What Are the Top Party Colleges? Our list below is based onThe Princeton Review's listof the top 20 party schools in the US. Their list was created using students' answers to survey questions. According to The Princeton Review, the biggestparty schoolsare those at which students indicated a combination of low daily personal study hours (outside of class), high usages of alcohol and drugs on-campus, and high popularity of fraternities and sororities. Most top party schools are large public universities. Because large schools have more students, they often have a more vibrant social scene and more fraternities and sororities. Below, I'vecreated a table with the top 20 party schools, their undergraduate enrollments, and the average range of standardized test scores of admitted applicants. All private colleges arein bold. marsmettnn tallahaassee/Flickr Rank School Location Undergraduate Enrollment Middle 50% SAT Middle 50% ACT 1 University of Delaware Newark, DE 18,144 50-1330 25-29 2 West Virginia University Morgantown, WV 22,504 1010-1200 21-27 3 Tulane University New Orleans, LA 6,773 1350-1490 30-33 4 Syracuse University Syracuse, NY 15,252 60-1350 25-30 5 Bucknell University Lewisburg, PA 3,6 1250-1420 28-31 6 Lehigh University Bethlehem, PA 5,075 1270-1430 29-32 7 University of California- Santa Barbara Santa Barbara, CA 22,186 1240-1470 26-32 8 University of Wisconsin- Madison Madison, WI 32,196 1280-1450 27-31 9 Colgate University Hamilton, NY 2,873 1310-1500 31-33 10 University of Rhode Island Kingston, RI 14,470 1090-1260 23-27 The University of Alabama- Tuscaloosa Tuscaloosa, AL 33,028 1060-1280 23-31 12 University of Vermont Burlington, VT ,339 80-1350 25-30 13 Providence College Providence, RI 4,306 60-1330 26-30 14 Wake Forest University Winston Salem, NC 5,102 1260-1440 28-32 15 Union College (NY) Schenectady, NY 2,267 1270-1430 29-32 16 University of Maine Onoro, ME 9,279 1050-1250 22-27 17 University of Illinois- Urbana-Champaign Champaign, IL 33,955 1280-1480 26-32 18 University of Florida Gainesville, FL 35,246 1240-1410 28-32 19 Florida State University Tallahassee, FL 33,093 90-1330 26-30 20 Sonoma State University Rohnert Park, CA 8,551 980-70 19-24 Can You Get a Good Education at a Party School? You can definitely get a good education at a party school. Some of the top party collegesare also some of the best schoolsin the US. For example,the University of Wisconsin- Madison, the #8 ranked party school, was ranked the #15public school in the US by US News. Meanwhile, UCSB, the #7 ranked party school, is ranked both the #5 public school and the #30 national university by US News. It’s part of the University of California system, which includes some of the top research universities in the world. Finally, the University of Illinois- Urbana-Champaign (the #17 party school) hasthe bestgraduate program in library and information science in the nation. It's also important to note that not all students who attend top partycolleges participate in the party culture.Even at party schools, there are many students who don’t party. Students who don’t party often find a community of like-minded students in their dorms or in various on-campus organizations.Especially at large public universities, there are so many students that you're bound to find plenty of people who aren’t party animals. How Do You Get a Good Education at a Party School? At almost every college, there are parties and temptation that can get in the way of your studies.At party schools, there's even more temptation because there are more parties and more students who like to party. Personally, Idon’t think there’s anything wrong with doing some partying in college, but you have to take care that you're not letting your partying get in the way of your academic success. As long as you do the following, you’ll be able to enjoy the occasional party and get an exceptional education. #1: Manage Your Time Regardless of whether you party or not, time management is essential when you’re in college.For many students, college is the first time they don’t have their parents regularly telling them what to do and when to do it. If you've got a test Friday morning, you need to have the discipline to not stay out late partying on Thursday instead of preparing for your test and getting a good night's sleep.If you've got a big paper due Monday, maybe you shouldn’t spend all weekend partying and start your paper Sunday evening. Even though some students can get away with this behavior, I wouldn’t advise it. To manage your time more effectively, I recommend establishing a routine each semester that will enable your academic success.Many of my Stanford peers would dedicate themselves to studying Monday-Thursday nights, relax and have fun Friday nights and Saturdays, and spend most of the day on Sundays on their academics. The amount of time you need to spend studying and doing classwork willvarydepending on your class schedule and academic strengths, but it's imperative you develop habits that will allow you to be successful. If you're working part-time or participating in athletics or other extracurricular activities, you'll have less available study time, so you'll have to manage your time exceptionally well. At Stanford, I was on the gymnastics team and had an on-campus job. Because my free time was limited, I knew that I had to take advantage of the hours I had available to focus on my academics. I did a decent job of managing my time, so I was ultimately able to have ample time for fun, too. #2: Remember Your Priorities Reminding yourself why you're in college can help prevent you from letting parties take precedence.You probably worked hard in high school and chose to attend college to get a quality education and useful opportunities. What's more, college is a costly investment. If you neglect your studies to party, you’re not getting the most out of your educational opportunities. For 2018-19, the total cost of attendance for one year at Tulane- the #3 party school- is more than $72,000. Hopefully, you wouldn’t want to pay that much money just so you can play beer pong with your friends! #3: Choose Your Classes Wisely When you’re choosing your class schedule, try to pick the classes that interest you and will help you graduate with your desired major. Too many students try to avoid Friday classes or early morning classes so that school won’t interfere with their partying.Because of your other responsibilities and time commitments, you might not be able to take every class that interests you, but, ideally, you won't allow your intended partying schedule to influence the classes you take. Admittedly, I didn’t like early morning classes and preferred not to take them because I’m not a morning person. However, I still ended up taking all the classes I needed and wanted to take. #4: Maintain Balance In college, you’re likely going to have to juggle a number of responsibilities, in addition to the parties you might be attending. Many college students go to class, work, and participate in extracurricular activities. They can’t party so much that it takes away from their other responsibilities, but they’re able to find the time to be able to work hard and play hard. On the other hand, there are many students who spend so much time in the library that they forget to have fun and interact socially with their peers. I definitely encountered some of these students during my time at Stanford.I recommend that you make sure to have fun while you’re in college and enjoy yourself. I’m not advocating breaking any laws, but some of my greatest memories are from my social activities with my friends while I was in college. Parties can help form and strengthen friendships,and they can give you some quality stories you’ll cherish when you’re older and all your friends are too busy to party. dennis crowley/Flickr Conclusion: Should You Go to a Party School? Even though you’re not in college to party, parties can be a large part of the college experience, regardless of the school you attend. While party schools have more parties more often, you can still get a quality education from a party school. One of my friends who went to the University of Illinois excelled during his undergraduate years and ended up getting a PhD in Engineering from UC Berkeley. On the other hand, another friend who went there spent too much time partying and lost his athletic scholarship due to drug use. Similarly, even at a college that's not considered a party school, you can party too hard and suffer academic, legal, or health consequences due to irresponsible partying. In large part, the quality of your education and your future success is dependent on the choices you make while you’re in school. If you make wise choices and prioritize your time, you can get an exceptional education- and have fun doing so! What's Next? As you're trying to decide the right school for you, make sure you understandhow to research colleges effectively. If you want to attend a school that embraces diversity, check out my articles on the most diverse colleges and the most LGBTQ-friendly colleges. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Working for Community Gains Leader Recognition Essay

Working for Community Gains Leader Recognition - Essay Example This is the concern of many fire chiefs throughout the country and one that was shared with community leader Whitney Laning more than a year ago. Unlike many, though, Laning took action, learning what kind of help firefighters needed to provide the community with greater safety and moving forward to organize this support. For the past year, Laning has worked tirelessly to bring together the Rowlett Citizen Corps Council (RCCC), a nonprofit group dedicated to finding funding for the CERT program and equipment, and the Community Emergency Response Team (CERT) in the city. He was working to make the community a safer place for both citizens and emergency respondents, but his efforts were recently recognized in a big way. Laning was named one of the Five Outstanding Young Texans at a special black tie ceremony held in the state capital. â€Å"It was very rewarding and humbling to be in such company with these great folks that are doing such tremendous things around the country,† Laning said. Past recipients included George H.W. Bush in 1956 and Henry Cisneros in 1976. The primary program is the CERT program. This organization functions during normal emergency situations by providing canteen services to the firefighters – giving them cool drinks, food to help them keep up their strength and a cool place to rest when fighting a long-term fire. However, those trained in the CERT program are also able to jump in and lend a hand when required at times when emergency personnel is overwhelmed. â€Å"If we had a large scale disaster like a tornado come through here, it could be 24-72 hours before we received any kind of state of federal assistance. That’s where these citizens will be able to make a real difference,† said Fire Chief Larry Wright. As part of CERT, citizens are trained in first aid, damage assessment, evacuation procedures and even some light search and rescue. Laning’s leadership in these  programs has been instrumental in obtaining the multiple awards and recognitions each program has received to date, according to Greg and Lisa Peoples, the Junior Chamber of Commerce members who nominated Laning for the award.  Ã‚  

Florida Nurse Practice Act Essay Example | Topics and Well Written Essays - 500 words

Florida Nurse Practice Act - Essay Example Despite all the hue and cry, these rules and regulations make eminent sense- for taking the responsibility of care of another human being should include reasonable facets like confidentiality, consent and others that are part of the general discipline of nursing. This paper will discuss the important provisions of the Florida Nursing Act. Discussion The Florida Nursing Act was passed in 2002. The sole purpose of this Act is to regulate the conduct of nursing and ensure that every nurse practising in the State of Florida shall meet the minimum requirements for safe practice of the profession. Nurses who fail to show the minimum standard of competency thereby posing a danger to the health and survival of patients or the general public shall be prohibited from continuing to practice in Florida. Incumbents wishing to become Registered Nurses under the Act must meet the minimum educational requirements, completed the requirements for graduation from a recognized institution and take the r equired examination on payment of the required fee. On successful completion of the examination, he or she will be certified to practice as a Registered Nurse or Licensed Professional Nurse in Florida. In case one has moved to Florida from another State of the USA and wishes to practice as a Nurse in Florida, he or she must show a professional and valid license to practice nursing granted by that State.

Millennials Essay Example | Topics and Well Written Essays - 1500 words

Millennials - Essay Example ew up making decisions with others and using tools that provide instant gratification for support and other needs and desires, Millenials are different from other generations in how they form and develop their workplace and close relationships because constant technology usage and communication has affected how they think and express what they think about. Millenials grow up always connected through technology because parents are working harder than ever, therefore conditioning their kids to get used to helicopter parenting from childhood to adolescence through technology. Their parents already gave them their cellphones at a young age. Some Millennial kids had their first cellphones at age 8 (Tyler para.8), while others, much earlier. Parents do this generally because they want to ensure continuous communication. After all, many households nowadays have parents working full-time. Even mothers who stay at home work through having their businesses or Internet-based jobs or are busy with community affairs. One of the ways they can ensure that their children are safe and that they can influence their decisions is through helicopter parenting (Tyler para.5). Jeanne Achille, CEO of Shrewsbury, a public relations firm, notes that she receives constant information streaming from her daughters, telling her what they are doing and even what th ey plan to do (Tyler para.1). She admits that she would never have given her own parents this level and frequency of information before (Tyler para.3), which underscores that, as a parent, she is one of the drivers of her children’s frequent usage of and dependence on technology for communication and relationship-building purposes. Families are significant motivators for using technology with such pervasiveness among Millenials. Parents also affect school and workplace practices, as they extend their helicopter parenting to their children’s schools and careers. Kathryn Tyler reports about parents who meddle in academic courses,

Kaplan Higher Education Essay Example for Free

Kaplan Higher Education Essay

every?Rockefeller Drug Laws? Essays -- essays research papers

â€Å"Rockefeller Drug Laws† In May of 1973, New York’s Governor, Nelson Rockefeller, made a set of strict anti-drug laws for the state legislature. The purpose of these laws was to stop the drug abuse epidemic that was occurring in New York during the early 1970’s. It was the most severe law in the nation; the drug laws were to punish those who possessed and sold heavy amounts of narcotics like cocaine and heroine and to hold them in custody for the amount they possessed or sold. For example, if the person was caught with the possession of two or four ounces of drugs on them the minimum time in a federal prison would be 15 years to life, no matter what age (if the offender was of 15 years of age or older). Many problems began to occur concerning the laws, also there were many critiques concerning weather or not it would work and be kept as a law. The Rockefeller Drug Laws is still one of the most brutal drug laws in the nation because of its ground breaking punishments. The laws state specifically that, â€Å"the statutes require judges to impose a sentence of 15-years to life for anyone convicted of selling two ounces, or possessing four ounces of "narcotic drugs". This made it clear for all those that were â€Å"dealing drugs† that this was a no-nonsense rule. This was the beginning of up coming events in history that lead to protests and also very famous summits done by family members of people in prison under the unfair ruling, friends and supports of those against the harsh laws to keep drugs off the streets. The purpose of the laws was to provide protection and isolation from people who were not yet involved with the drug epidemic. Also, it provided peace of mind for politicians that wanted to get the drug dealers off the streets permanently. For New York the drug war had just begun. Many people were for the new laws; they saw drug dealing as if it were just like murder because the death rate from narcotics at the time was increasingly high and the danger of the drugs being on the streets was worse. The consequences of these laws have become even exaggeratedly ridiculous. In many cases a first time drug offender being charged under these laws can receive a higher sentencing then a person convicted of murder or rape. This meant that by possessing a kilo of cocaine or... ...al job. I feel that not everyone that deals should be sentence to prison. Just because a first time offender is carrying a certain amount of kilograms, they are sentences according to that. This is injustice because a person who may have committed other minor crimes may be charged the same way as a person who made a mistake for the first time. Besides that sentencing everyone that makes a crime is extremely expensive. People who don’t have any type of connections with people who are place in prison have to be paying money to maintain them in prison. As we all know, drug dealing is still going on and it won’t be stopping any time soon. As you have read, even though the Rockefeller Drug Laws had so much demands upon it, still many continued to do it. In the article we read in class â€Å"Criminal Justice through the looking Glass, or winning by losing† illustrates how effective laws aren’t. one thing he says â€Å"I will not go so far to say that the criminal justice policy has made no contribution to the drop in crime rates.† Therefore, crime will always continue and what we should be worrying about is how to help these individuals who are making these crimes.

The Fault in Our Stars Reflective Response

The Fault in our Stars Reflective Response People have a wide range of philosophies and beliefs on how they should live their lives. The anticipated approach in which they should confront their fears, their challenges, and their daily decisions varies greatly from the true outcomes. Many people are hopefully to become the idea of greatness they envision and Gus being a romantically oriented person obsessed over the idea of becoming Hazel’s knight in shining armor. Learning of his impending death put him in the same position as Hazel.He could now understand the psychological effects of living life on the true edge, not knowing what the next day will bring for yourself or those around you. In his letter, Gus takes on a tone of disparity due to his realization of human inconsistencies. He understands the conflicting ideas of human emotion and the truthful brutality of reality. Being split between his own hopes of leaving a mark and his acceptance that â€Å"like doctors say: Fir st, do no harm† (312) Gus accepts the outcomes with reservation.Due to the relationship and emotional attachment between Gus and Hazel, Hazel’s beliefs create a slight bias that has great effect on giving of living on the edge he now sees the world as Hazel views it. Gus now is split between his own ideas of romanticism, which is apparent when he continues to bring up true heroism, yet his situation directs him towards the true analytical understanding of the world. In a final attempt to do what matters Gus’ true nature of romanticism emerges. Though his mind is convinced to accept that the less the splash the better he clearly wants to make that impression deep down.For Hazel he attempts to continue her vision of him being her knight in shining armor by showing her even after death he is there to love her. Gus is the true example of internal conflict in a male’s mind. The rationality and emotional connections to values become entangled and confused. As al l humans in a period of crisis they begin to understand the true nature of their personalities, but become removed from the blissful ignorance of the world in order to lessen their damaging effect.The indecisiveness and confusion that Gus has at the time of writing his letter is a universal response to insecurity and hopelessness. In many situations of bleakness I myself have been torn between making the instinctual protective decision or the ethical response in which others are spared of impairment. It is unclear what the right course of action is in order to benefit both yourself and others, but in terms of personality I feel that I compare closely to what Gus tries to be.I know that he wants to be a good person that works for the benefit of others, but at the same time his own hopes influence his actions so that he can be seen as a martyr. After sorting through his thoughts Gus finally decides that making a difference is Hazel’s life is the most important thing that he can do in his limited time. By adopting and living her ideas he provides her a sense of unity with him even after he is gone. Gus’ letter reveals more than just about his own internalizations.His thoughts give secondary support to Hazel’s and maintain relevance to the reader because of its universality. In terms of the novel Gus’ letter provides the reader with an applicable question to think about. Many people wonder if they’re making a difference in the world, but few people understand what it means to make a difference, but seeing things in a relatively unaltered view allows the reader to connect with the ideas, emotions, and thoughts Green was attempting to communicate.Gus’ letter also illustrates the two-sidedness of the world. As Gus says â€Å"a desert blessing, an ocean curse† (313) perspective changes the impact of everything. Even the few things in the universe that remain constant are not always consistent. In the end Gus becomes to heroic romantic martyr that he dreams of becoming although he wished for things to have happened differently for his own purposes. Gus makes his choices at he says at the end of the letter and he like all those who search for happiness are able to attain it.

Ethical Dimensions Essay

Health care tools has changed to organize better care for patients. Doctor’s use computer’s or laptop in the office and exam rooms to enter electronic health records (EHR). The EHR makes it easier for the patients to receive better organized care along with better organized health statistics. The Health Insurance Portability Accountability Act (HIPAA) administers the HIPPA Privacy and Security Rules for individual’s protection of their health information. Many doctors and health care providers recognize and accept all requirements under the Security and Privacy Rules. EHR permits health care providers and doctor’s to use data efficiently in their care and to develop the superiority and effectiveness for the betterment of the patient. Hospitals, doctor’s offices, and care givers must meet the criteria of Electronic Health Record Program to become eligible for the Medicaid and Medicare Services (CMS). The first year, hospitals and Eligible Professionals (EP) do not have to demonstrate their important use, but are obligated to approve or upgrade to an (EHR) for them to receive payments for the services rendered. All work must be documented correctly in stage 1, (data capture & sharing)- stage 2 (Advance clinical processes), or stage 3 (Improved Outcomes) The HIPAA Privacy Rule gives the patient’s rights to all information documented concerning them. Whether on paper or electronic, the patient have the rights to their medical records, get correction made if any mistakes are found, informed if the doctor use or give his/her information to anyone, to see where they contact you, and to complain if needed to OCR website www.hhs.gov/ocr. References How do HIPAA Privacy and Security Rules apply to Health IT and EHRs? †¦ December 12, 2011, 10:24 am / Leon Rodriguez / Former Director, HHS, Health IT Buzz > Privacy and Security of EHRs > Privacy, Security, and Electronic Health Record, December 12, 2011, 10:24 am / Leon Rodriguez / Former Director, HHS Office for Civil Rights www.healthit.gov †º Health IT Buzz †º Privacy and Security of EHRs Health IT.gov, For Providers & Professionals, EHR Incentives & Certification, Last updated: Tuesday, January 15, 2013, www.healthit.gov †º †¦ †º EHR Incentives & Certification, Apr 9, 2014