Effectiveness of Online Advertising - 6110 Words

PROJECT STUDY ON EFFECTIVENESS OF ONLINE ADVERTISING [pic][pic] Submitted By Aashima Malik ACKNOWLEDGEMENT I would like to take this opportunity to thank all the people who have helped me in the fulfillment of this project study. First and foremost I would like to extend my sincere thanks to Mr. Nitin Mantri, my mentor, whose guidance and supervision helped me fulfill my individual research paper. His contribution has been immeasurable. I would also like to thank my friends who were extremely supportive throughout this period – I cannot thank everyone enough. MENTOR’S INTERFACE I, Nitin Mantri, certify that Aashima Malik, student of Advertising Public Relations 2009-2010 has completed her Individual Research paper on†¦show more content†¦Online advertising as a medium is emerging and holds a promising future for brands to build consumer relationships as these advertisements act as a reminder as well as a channel of sales. Online Advertising provides brands with the opportunity to exist alongside their competition and yet be relevant. Presently BFSI and IT sectors are the major investors in online advertising as their target audience (corporate) is present online most of the time. So, internet acts as a medium of influencing the target consumer as well as a channel of sales for them. But FMCG sectors are also catching up. Because of the advent of social networking sites like Facebook, Orkut and Twitter, it has become easier for FMCG brands to advertise online as these advertisements act as a reminder for the consumers and directs the interested con sumers to the main sites. This helps them in building their brand image as well as the consumer database as it gives them the opportunity to interact with the consumers and get feedback. The most important feature of Online Advertising is that is measurable i.e. consumer reactions can be monitored. This feature of online advertising makes it an efficient medium for advertising as results can be easily monitored. The major limitation to this medium is the low broadband penetration in the country and although the internet user base is on a rise but the ratio when compared to the total population is very low. Thus, Online Advertising isShow MoreRelatedThe Advantages Of Online Advertising1312 Words   |  6 Pages3.1 Advantages of Online Advertisement Better Targeting Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures campaigns only reach highly qualified recipients. (Heindl, 2008) Achieve Specific Campaign Goals Online advertising enable advertisers to achieve specific campaign goals more strategically than traditional media. Advertisers can weigh creative by best performing, limit daily impressions through frequency caps and have better reach control byRead MorePros And Cons Of Online Advertising Critique1126 Words   |  5 PagesOnline Advertising Critique Introduction Online advertising campaign is a new way of product promotion with the development of Internet technology. The main purposes of the online campaign are always for the product promotion and brand marketing. Creative is the most important factor in the advertisement that used to express information. Based on the Ford advertising, the article will attempt to analyze the pros and cons of advertising content. In the first part, the article will analyze the advertisingRead MoreWhy Are Print Advertising Obsolete? Essay1290 Words   |  6 PagesWhy is print advertising obsolete? Nowadays, people get so many different types of advertisement such as a print advertisement, TV, and the Internet from companies. A few examples of print advertising are newspapers, magazines, or the Yellow Pages. Print advertising used to be the best choice for advertising products because it helps customers understand the products clearly and then they share it to others. However, with the development of Internet , print advertising has not had a massive impactRead MoreEnvironmental Scan1557 Words   |  7 PagesIncluded in the assignment is information on how each company creates value and sustains their competitive advantage through business strategies and what measurement guidelines each company uses to verify their strategic effectiveness. Last, the assignment provides the effectiveness of these measurement guidelines. This paper contains the environmental practices of Domino Pizza, Inc. versus Pizza Hut, Inc. Stakeholders, customers, and members of an organization’s board of directors expect executiveRead MoreRelated Local and Foreign Literature and study1400 Words   |  6 Pagestheir products and services as more consumers are going online to research before making purchases. Companies should consider using online advertisements for the products and services they offer as more and more people are using the Internet to research goods they plan to buy before making the purchase. It also states that in the Philippines, the study showed that around 70 percent of consumers first make a research of their purchases online even if they purchase offline. This trend shows the potentialRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 Pagesaffect the effectiveness of social media advertising from three angles: advertising type, advertising literacy, and social tie strength from the perspective social psychology. This study randomly assigns participants in to eight groups. The study finds out that interactive advertising has greater communication effectiveness, tie strength is critical for the effect of advertising on consumers’ attitude, and also advertising literacy has a negative influence on advertising effectiveness. 43. SzmiginRead MoreDigital Marketing : The Utilization Of Electronic Media Essay1423 Words   |  6 Pagespresented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques. Keywords: Digital Marketing, Promotion, Effectiveness, Customer Reach 1. Introduction Digital marketing is one type ofRead MorePublicity Campaigns for 4 Pines1118 Words   |  4 Pagesclubs - Sales promotion and advertising at point of sales: Bottle shop advertisements 4 Pines beer coaster in pubs/venues serving 4 pines Bulk buying discounts at bottle shops - Transit advertising (busses and trains) - Outdoor (outdoor furniture, bus stops) Broadcast Media - Radio: Radio-FM-Nova,2 Day,JJJ, Radio-AM-2GB,2UE Radio online-Pandora Interactive Media - Social Media: Facebook, YouTube and Twitter - Craft beer blogs/forums - 4 Pines website: competitions online sales promotions - 4 PinesRead MoreThe Current System Of Marketing Houses1431 Words   |  6 PagesFindings 1. How do you currently advertise properties to your clients? (Appendix 1) The employees suggest that half the advertising is conveyed through the Homes Direct website, whereas the other half is nominated through the local authority. This is managed through Company X’s website. This can indicate that one of their main methods of selling properties is through the use of the internet. 2. How would you rate the current system of marketing houses? (Appendix 2) The employees were askedRead MoreEffectiveness Of Digital Marketing For Marketers And Consumers1450 Words   |  6 PagesEFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronic

Abortion A Controversial Topic - 1252 Words

According to The Catholic Encyclopedia, abortion can be defined as the loss of a fetal life. Today, abortion is a very controversial topic. There are people who are pro-life, and they do not believe in allowing abortion. On the other hand, there are those who are pro-choice, and they believe that a mother should have the choice for whether or not she continues with the pregnancy. I believe the mother should have the right to choose whether or not to continue a pregnancy because of the particular circumstance a mother is in. What makes abortion controversial is whether or not someone labels it as murder. It has been debated, and still is debated, when exactly human life begins. Many believe that life begins at the moment of conception,†¦show more content†¦Additionally, after a woman experiences a traumatic event like this, psychological problems may arise causing the mother to be incapable of caring for a child. Other situations where a woman should be able to choose whether or not to abort the baby is when it comes to the health of the mother. Sometimes a woman’s health is compromised throughout the pregnancy and while giving birth, which could eventually be fatal for the woman. Even though medicine is very advance today, there are still cases where the doctor cannot treat a pregnant mother with a particular condition, especially while pregnant. This could be because the treatment is too strong and will cause the baby to die or because there is not a treatment for the particular condition. Examples of these circumstances could include mother being diagnosed with cancer or acquiring a severe infection, a heart condition, or even very high blood pressure. The health of the fetus can also be affected during a pregnancy. A fetus can have a certain condition that would lead to him/her living a life that many would not want to live. In some cases, the child may not even be able to have their brain develop past a certain point. In these instances, the child would be in constant pain, would not be able actually live and experience life, and/or would not beShow MoreRelatedAbortion Is A Controversial Topic1097 Words   |  5 Pages Abortion is a controversial topic and in 1973 (PBS.org), the United States court case of Roe v. Wade resulted in an unconstitutional ruling of abortions as illegal except when a mother life was in jeopardy. This case politically polarized citizens of the country, influenced debates and resulted in violence (PBS.org). The polarization of public opinions among citizens concerning abortions can be related to many factors. Some factors that can polarize citizens’ public opinions towards abortionRead MoreAbortion : A Controversial Topic986 Words   |  4 PagesAbortion has always been a controversial topic in the United States for decades. Abortion is like taking the life of someone without their permission so it is technically â€Å"murder†. There is no such thing as an unwanted child, m illions of families in the United States are always willing to adopt. On the other hand, there are circumstances where a woman can barely care and sustain herself so chances are that she will not be able to take care of her child. Or when a rape occurs, having an abortionRead MoreAbortion Is A Controversial Topic1861 Words   |  8 PagesAbortion is a highly controversial topic. The definition of an abortion is â€Å"the deliberate termination of a pregnancy†. Pro-lifers believe that life is precious, and should not be allowed to be ripped away because of another person’s mistake. Pro-choicer’s believe that it should ultimately be women’s decisions, seeing as they are the ones most directly involved. Both have arguments and counterarguments, neither being able to find a common ground. As society is developing, more people are beginningRead MoreAbortion : A Controversial Topic2411 Words   |  10 Pages Clarice Randall Professor Green English 101 25 November 2014 Abortion Abortion is a very controversial topic in American. The question is about abortion is should it be legal or should it be illegal? Then the next question is when does life begin, at conception or after birth? While there are some people who are labelled as pro-choice that says that abortion is a woman choose and it should not be controlled by the government or a religious authority. On the other hand, there are some peopleRead MoreAbortion : A Controversial Topic1821 Words   |  8 PagesAbortion—what a controversial topic it can be. It is something that people are either for or against and not many in-between. It is a taboo of sorts, but as time goes on, it seems to only be a taboo if you are against abortion, not for it. Mainly because if you are against abortion then you are clearly against women’s rights in general. To be for abortion is â€Å"all the rage† these days because our society is so focused on equality, and all things equality. However, while we are fighting for equalRead More The Controversial Topic of Abortion Essays2034 Words   |  9 PagesOne of the most controversial topics in society is abortion. The act of removing a fetus to end pregnancy has divided the world. Although abortion is being discussed among friends, politicians, and even on blogs in the modern era, it has been in practice in the US since the early 1800s. It was mainly done to keep unmarried women from having children if they accidentally got pregnant. They considered an unmarried pregnant woman not marriageable material so abortion was one way to hide that fact thatRead MoreAbortion: A Controversial Topic Essay1391 Words   |  6 PagesAbortion is one of the most highly debated issues in our country today, and this debate between those who support abortion and those against it has been going on since the 1973 court case, Roe v. Wade. To have an abortion or not to is solely the woman’s choice and her right. Keeping abortion legal is a wise r decision than outlawing it for multiple reasons. All women deserve the right to choose what to do with their bodies. If abortion is to be made illegal, that decision will be stripping womenRead MoreAbortion : A Controversial Topic Around The Globe940 Words   |  4 Pages Abortion is a highly controversial topic around the globe, mostly because of the moral issues it brings forward based on people’s philosophies and religion. A significant part of the population, called pro-life, consider abortion as murdering a living child and hence, are against abortion. Another group of people, called pro-choice, believe that the parents, particularly women, have the choice to do anything with their body and have the right to decide whether or not to keep the child. They mayRead MoreAbortion: A Controversial Debatable Topic Essay1505 Words   |  7 PagesAbortions have long been a controversial and debatable topic. Politicians and religious groups, and most individuals have a strong opinion or view regarding the topic. Society has tw o very different views regarding abortions. Those that oppose abortions for various reasons are considered pro-life, while those that believe abortion is a woman’s choice are considered pro-choice. The arguments that each side believes are considerably very different and often cause outrage or extreme emotional responsesRead MoreAbortion Topic Controversial Essay852 Words   |  4 PagesABORTION This topic has always been a concern between the people and the government. There are approximately 1.6 million abortions. Abortion means Induced termination of pregnancy and expulsion of an embryo or fetus that is incapable of survival. I think that basically, people can do whatever they want to do, as long as they know what they are doing. What abortion is, is that if a woman has a baby in her stomach, and she does not want to have the baby, she can go through abortion or have the baby

Natural Resources free essay sample

With the rate of use and consumption on the rise, as global population increases, we need to be aware of what the dangers could be if we do not slow down. An article called â€Å"Water Pressure† says the following: â€Å"All over the globe farmers and municipalities are pumping water out of the ground faster than it can be replenished. † (Montaigne) Clearly as the writer of this article has stated, water consumption is becoming a growing concern. While consumption is a concern on the radar, the effect that water supplies drying up will more likely take a toll on the wild life. When water decreases due to water tables that are unable to replenish quick enough, fish and other animals that depend on fish for food, will be affected. Brian Richter of The Nature Conservancy says â€Å"as we dry up a river or lake to harvest or export its water, the health of the fish population and natural fresh water ecosystems plummet. If we do not replace these trees at the same speed as we are using them then very soon this resource will be expended. The cutting of trees also results in loss of ecosystems and soil erosion, and less rainfall. When fossil fuels were discovered they momentarily took the pressure off wood. First there was coal, then oil as in crude oil or petroleum and then later petrol and more recently natural gas. However unlike trees that are a renewable resource all these are non renewable. The reserves are finite and at some point in the future they will be depleted. We need to first conserve what we have left and to do that the call of the day is to use these natural resources sparingly and responsibly. We must resort to the use of alternative forms of energy which will lessen the burden on our natural resources. There are various forms of alternative energy available. Light from the Sun also called as Solar Energy can be converted into electricity. This solar energy could be used to cook food. Wind power could also be used to generate electricity. Bio gas which is generated by the action of bacteria on packed kitchen waste without oxygen could be used as an alternative to liquid petroleum gas. The need of the hour is to make alternative forms of energy easily available and viable to the consumer. Natural ecosystem preservation could be accomplished by maintaining abundance of nature, preservation of endangered species, keeping of biodiversity, and so on. Recently there have been increasing reports about research of ecosystem preservation using remote sensing or G1S (Geographic Information Systems) spatial analysis. Sustainable forestry could be achieved by correctly managing forest resources through replanting, conversation, and protection from fire, disease and pollution. We must all join hands in our efforts to preserve our natural resources. Preservation cannot happen without conservation; hence we must all do our part in conserving. Instead of using individual cars to work we could use car pools, we could make an effort not to use our domestic appliances during peak hours, we could use public transport wherever possible and we could switch to alternative power use. We, each of us, can make preservation happen.

Young Modulus of Copper Essay Example

Young Modulus of Copper Paper From the above results , we can see that there is a 12. 1 % random error in finding the Young modulus of copper . One of the reasons for such errors is the non-uniformity in cross sectional area . When a wire is stretched by a force , the length of course will increase , but at the same time the cross sectional area of the wire will also vary . This little variation will affect the calculation of Young modulus by a pretty substantial degree . Besides , there could have been parallax error which occurs when the eye is not placed directly opposite a scale which a reading is being taken . Moreover , reading errors is another error when guess work is involved in taking a reading from a scale when the reading lies between the lines. Concerning the large systematic error , the main reason for it is the impreciseness of equipments . Since the extension is so small (about 0. 01mm), using a meter rule(minimum scale is only 1mm) to measure it is absolutely unacceptable as many minor data will be omitted . In addition , the length of wire in part 1 and part 2 is different , this will end up in not being a fair test . As the elastic limit depends little on the length of the wire , the wire in part 2 may undergo plastic deformation earlier that we may have ignored . Conclusions : Comparing the shape of the graphs , it is obviously that the result is close to the theory . Although the random error is almost 12% , it is still acceptable as human errors must exist inevitably. However , the systematic error in this experiment is quite large due to the inaccuracy of equipments , therefore better design or improvements are required . Possible Improvements : 1. Repeat the experiment for several times to get a more precise average reading . We will write a custom essay sample on Young Modulus of Copper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Young Modulus of Copper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Young Modulus of Copper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 2. Use a longer copper wire to lower the percentage error in measurement . 3. A thinner copper wire is also recommended as it can make the extension larger for better resolution . 4. Use a large Vernier Caliper instead of meter rule so that the extension of the wire can be measured more accurately . If it is possible , it is also suggested to use a electronic Vernier Caliper as well . 5. Add weights at smaller intervals instead of 50g jumps . This would help in making the graphs more accurate, therefore allowing us to read off the graph more accurately and getting better readings.