IMAX CASE STUDY Essay Example | Topics and Well Written Essays - 2000 words

IMAX CASE dissect - Essay ExampleLarge screen formats are a relatively new concept and it offers a wide range of exciting opportunities. There are very few players in this segment and it is in general dominated by IMAX which is in this business for a long time now.PESTEL analysis is done to understand the current situation. It has been established from PESTEL Analysis that technology is the most crucial factor for large screen formats. US is a tech savvy nation and hence this was the first market which was targeted by this industry. IMAX has developed capital technology in due course of time which provides a competitive advantage to it.With the growing popularity of movies same(p) Avatar and Alice In Wonderland new players are lining up to take advantage of the opportunity. Vertical integrating is a prime charecterstic of this industry and IMAXs biggest buyers Regal and APC are coming up with their possess large screen formats.Next the report tries to identify the internal fac tors which make a motion IMAX. IMAXs strength and flunk is established in this part. It is followed by understanding the opportunities and threats that IMAX has.Political The Federal Communications Commission has plans to implement a National Broadband Plan ensuring internet for all (Hanchard, 2010).This would mean that pay per views would increase which might affect box office sales.Economical America has been through the worst financial crisis. However it is on a recovery path with things getting back to normal. The per capita income of US in 2009 was $39,138$ (Bureau of Business & Economic Research, n.d.).US has the highest bout of movie audience per capita of population which stands at 5.3 films each year. Out of this if people who didnt watch atleast a movie in one year, then the figure goes to 8.6 films.Legal Piracy is a major enigma in US. Motion Picture Association of America estimated an annual loss of more than $3 jillion because of piracy. The