Global Marketing and Advertising Assignment Example | Topics and Well Written Essays - 1750 words

Global Marketing and Advertising - Assignment ExampleSuch is an effective schema that ensures that they develop publicize contents that resonate with the uniqueness of the respective merchandises. Key among the factors that influence the decisions to localize advertising is the fact that emerging commercialises become the most lucrative markets for some of the leading global brands. They must, therefore, find allow for ways of penetrating the unique markets. Hollensen, (2004) asserts that localizing advertisement is vital since it limits the be of marketing to the prevailing marketing costs in any given market. Introducing a refreshing product in a new market requires the company to employ appropriate brand education strategies. Developing a brand requires the effective design of the product a feature that validates the localized advertising. Any company such as those marketing whiskeys bid Johnnie Walker cannot employ the same marketing strategies it uses in the United St ates in such a new country as China. The United States is an established market. Johnnie Walker is a stable brand and a market leader in the country. In China, Johnnie Walker is a new brand with the company barely introducing its products. The company, therefore, uses localized advertising in China with the view to introducing and developing a brand in the country as it has in the United States. In emerging markets, the company uses basic target market strategies such as the marketing mix. The marketing mix is a vital introductory and product developmental strategy that presents peculiar(prenominal) features of a product (Kotler & Armstrong, 1991). Key among such features is the product itself, the footing of the product, place, and promotion. The attractiveness of the emerging markets often enhances the development of a scramble for the market. This requires strategic yet aggressive marketing that validates the use of the marketing mix since it presents the price of a product as a major competitive advantage.