Organisational Insights Analytical Essay Example | Topics and Well Written Essays - 1750 words

Organisational Insights Analytical - Essay Examplenies play at opposite markets and engage in different industries, they are of equal scale leaf in terms of organisational structure and number of employees. Comparing and contrasting both companies with respect to their various(prenominal) industries will provide significant insights on the nature of organisations, in general.Strong Market Position in Scarborough The company has a strong retail stake that built a reputation for selling quality goods at bargain price (Boyes, 2006). Boyes strong market position in Scarborough enhances the customer perception, company reputation, provides economies of scale and presents a platform to launch new products. It also enhances the brand image of the company. Strong market position enables the company to penetrate the market more in effect and serve a wide range of customers. (Best R. J., 1997)Balanced Product Mix Boyes, Scarborough is engaged in operating a chain of department stores. Th e companys key products include apparels, accessories, confectionery, cosmetics, electrical appliances, furniture, gifts, groceries, house wares, home decorative, stationery and toys. They sell virtually everything for the home and family (Boyes, 2006). A balanced product mix coupled with neighborly and helpful services allowed Boyes to serve multiple customer segments which heighten its revenue growth. It provides greater choice to customers and encourages customer loyalty. (Best R. J., 1997)High dependence on Scarborough Boyes is heavily capable on the Scarborough market. Concentration of operations in the Scarborough area makes the company vulnerable to market conditions and environmental instability in this area. It puts the company in a rivalrous disadvantage relative to rivals and competitors with larger presence in different market geographical areas (Porter, 1985). As a business based largely in UK, Boyes is peculiarly exposed to any economic downturn which affects cust omer spending.Expanding product